Off-White Launches Genderless Sunglass Collection
The label’s first full eyewear collection presents bold, colorful styles.
Off-White is now stepping into eyewear, too. The label has just launched its first full sunglasses collection, with genderless, bold designs that speak to the brand’s creative values.
The line features mostly square silhouettes, plus a few oval, retro-futuristic styles, with frames that play with transparency and a blend of classic eyewear colors with pops of hot pink, bright yellow, and blue.
Contrast is another keyword here: the “Marfa” is a narrow cat-eye, while the “Alps” features oversized shield lenses and wraparound frames, nearly resembling ski sunglasses, and the “Manchester” comes in the shape of an inverted trapezoid inspired by styles from the late 1980s. The designs play with volume and depth, creating a graphic 3-D effect.
Other designs go for a more discreet vibe, such as “The Cape,” an oval metal model that reminisces futuristic ideas from the ‘90s. The lineup also features the iconic thick “Virgil” shape; the rectangular “Arthur”; the oversized mask “Tropez”; and the “Cady,” the playful style featuring laser-cut holes on its frame and lenses.
“I don’t believe in gender, only design,” Virgil Abloh said in a press statement.
The collection features two main motifs – a reimagined Off-White logo displaying the label’s typeface with a riveted overlay on the text, and the signature “Arrow” logo, presented with ivy detailing, a reference to the artistry of traditional jewelers from Florence. The “Arrow” in the line was also designed to nod at basso rilievo, the Italian term for low relief marble sculptures.
The campaign was photographed by Tanya and Zhenya Posternak and features the supermodel Helena Christensen, the actress and model Justine Biticon, and the musician Lil Dre. “I chose Helena, Justine and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White stands for,” Abloh said in the statement. “Creativity, perseverance, confidence.”
Customers can try the new eyewear collection virtually, and Off-White has also launched a special AR filter, available on the brand’s official Instagram page. The filter allows users to try some of the sunglass styles, along with two quirky options of photo and video effects.
The Off-White eyewear collection drops in June and will be sold at off—white.com, FarFetch.com, independent Off-White stores worldwide, and select global opticians and international retailers. One style, the oversized, square-shaped “Catalina,” which features a red version of the “Arrow” logo, will be exclusively sold via WeChat in China.