In anticipation of the upcoming 2024 Olympic and Paralympic in Paris, LVMH has partnered with the event, and with respect to the partnership has appointed French swimmer Léon Marchand as the new House Ambassador. With this partnership and announcement, the Maison aims to showcase its dedication to excellence and craftsmanship in alignment with the spirit of Olympic and Paralympic Games and its athletes.

The 21-year-old, five-time World Champion will represent Louis Vuitton, encapsulating its mission and drive for momentum and continuous excellence. The swimmer has had many accomplishments under his belt, including setting a new world record in the 400m individual medley, a best world performance of the year in the 200m butterfly, and a new European record in the 200m individual medley. Since his first participation in the Tokyo Olympic Games in 2021, Marchand has been prized as a promising victor for the French Olympic team. His ability and devotion have crowned him as Louis Vuitton’s “Artisan of All Victories” along with the House Ambassador title to usher in the Maison’s newest chapter.