Time after time, OMEGA has proven themselves to be the masters of creating head-turning watches. Of course, despite the lame “time” pun, the Swiss brand has achieved this by engineering stunning collections of pieces that do so much more than tell you the hour, minute or second.

On Tuesday evening in Milan, OMEGA invited guests to a celebration in Milan that infused the European fashion capital with the Speedmaster 38mm’s appreciation of style. The new pieces each hold a dazzling bezel paved with (a truly unbelievable) 52 diamonds. In case that’s not enough diamonds for you, there is another on the crown and three more on the subdials.

The eight additional pieces in the Speedmaster 38 mm collection include two in OMEGA’s 18K Sedna Gold, two in 18K Moonshine Gold, and then four in classic and elegant stainless steel.

Special guests at the lavish unveiling on Tuesday include Alessandra Ambrosio, Hero Fiennes-Tiffin, and Jonathan Bailey, as well as Italian representatives Stefano Accorsi, Miriam Leone, and Marco Mengoni.

Originally launched in 2017, OMEGA’s Speedmaster 38 mm collection has pushed the envelope in terms of luxury timepieces, continuing to do so today—and surely, with time—well into the future.