Opening Ceremony Supports Korean Design with New Partnership

Opening Ceremony Supports Korean Design with New Partnership

Opening Ceremony launches 10Soul at their New York flagship store.

Opening Ceremony launches 10Soul at their New York flagship store.

Text: Stephanie Ge

Last week, Opening Ceremony launched 10Soul, an installation showcasing the following brands for whom it is their first time being sold internationally and exclusive to Opening Ceremony: A.Bell, BLINDNESS, Bourie, D-Antidote, HCL, J KOO, MÜNN, Pushbutton, YCH, and Youser. The installation is exclusive to their flagship 35 Howard Street store and will be in place for customers to browse and peruse for a month.

Yaeji filled the room with catchy, upbeat music from her DJ set for the “10Soul at Opening Ceremony Launch” which was hosted by Opening Ceremony co-founder Carol Lim and model Soo Joo Park. Deuki Hong provided custom dishes for the event, including eye-catching trays of fresh oysters placed amidst pink and orange flowers on rustic metal ice trays.

Notable attendees included founders of Opening Ceremony Carol Lim and Humberto Leon, New York-based stylist Ian Bradley of The Wall group, street fashion stylist and blogger Tina Leung, and Jenny Han, author of “To All the Boys I’ve Ever Loved,” to name a few.

10Soul was established by the Seoul Design Foundation to help push Korean fashion design talent into the international atmosphere for future growth and recognition from global audiences. The partnership between 10Soul and Opening Ceremony’s New York flagship features both men’s and women’s collections from the aforementioned brands. The installation marks the strong continuation of Opening Ceremony’s belief in the fashion world’s growth and discovers, as a proponent of global emerging talent.

Collections that were displayed from the wide range of designers included up-and-coming streetwear brand D-ANDITODE and previous LVMH Prize semi-finalist BLINDNESS, a conceptual unisex brand. With a twist on simplicity and minimalism, collections shown for 10Soul perfectly tied together with a nostalgic elegance from the past with striking silhouettes and pops of color. Overall, these Korean designers clearly envision an unorthodox twist on classic looks for our future– and they want to propel their concepts into the international domain.

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