There’s something in the London air, and this time, it’s not rain. It’s the skin-loving shimmer of Orebella. Yes, founder Bella Hadid, and V Magazine cover star whose face has graced our pages more than once (and whose bone structure lives rent-free in our minds), brought her olfactory alter ego across the pond.

On May 16th, London’s Sessions Arts Club transformed into a scent-drenched dreamworld for the VIP unveiling of Orebella. Bella glided through the room like a high priestess of perfume, surrounded by a crowd of creatives: A$AP Nast (VMAN 54 cover star), Olivia Neill, and even Lady Amelia Windsor stopped by to see what Bella’s been shaking—literally.

Photography by Sam Simpson & Dave Benett / Getty Images

Photography by Dave Benett / Getty Images

They’re all alcohol-free and made with Orelixir skin-friendly base, so they hydrate as they perfume. WINDOW2SOUL smells light and fresh, with hints of lemon, mint, and rose, softened by jasmine and a touch of sweetness. SALTED MUSE smells cool and coastal, like a sea breeze with notes of salt, fig, and lavender, balanced by warm woods. BLOOMING FIRE is warmer and spicier, mixing bright bergamot and jasmine with creamy monoi and cardamom. Lastly, NIGHTCAP is rich and smooth, with ginger, vanilla, and sandalwood, perfect for after-dark vibes.

The next day, May 17th, Bella went full London icon. Emerging from a custom Orebella-wrapped black cab outside Shreeji Newsagents, now remade as the Alchemy Newsstand. If the VIP launch was the couture show, this was the street style moment. Complete with “Love Letter Doughnuts,” customizable gift sets disguised as vintage books, and drinks named after each scent. Imagine yourself sipping your BLOOMING FIRE-inspired mocktail while flipping through a bespoke Bella-ified tabloid. 

Photography by Rebecca Spencer

But perhaps the most talked-about plus-one? A dachshund dressed head-to-tail in pink, tucked inside a Goyard tote and serving runway-ready energy, looking very much like it belonged on the guest list.

The pop-up also offered a choose-your-own-adventure vibe, from an aura quiz that matched you with your signature scent, to interactive set-ups straight out of a Pinterest board. One was floral and dreamy, another mirrored and moody. In true Bella fashion, the supermodel and entrepreneur made time for intimate chats with a select group of creatives. 

Photography by Rebecca Spencer

So, what does Orebella smell like? It smells like skin, but better. The bi-phase formula melts into it and mingles with your chemistry, creating a scent that’s as personal as a fingerprint.  With the full line now at Selfridges, UK fragrance lovers can indulge in every size. From petite sprays for your purse to statement bottles for your vanity. 

Let’s just say, if Bella Hadid were a scent, this would be her. If you missed the launch, you’ve still got time, Orebella’s immersive Selfridges experience is open through May 28th. So, go, shake, and spray. Reveal your alchemy.

And tell them V sent you!