Palm Angels has found its new home in the hustle and bustle of the Manhattan downtown scene.

The brand has recently opened its new flagship at 70 Greene Street, with an innovative space that communicates its Milanese origins seen within the brand’s design and intertwined into the content of its collections. The location is also inspired by the values of West Coast subcultures, along with a sense of freedom, ease, and individuality that is typically suggested by the communities of Los Angeles.

The third of its kind, the boutique lies in the vibrant district of SoHo, with a store designed by Gilles & Boissier that combines the brand’s two founding pillars, the rigorous design and poetic elements of suburban environments meant to inspire youth culture. The store is comprised of 215 square meters arranged on two floors, one ground, and a basement, each blending classic and austere elements with raw textural effects, precious marbles, and calamine components. The store is painted in hues of black with grays and touches of pink, and adorned with metal displays and raffia panels.

Upon entry, customers will observe a striped pavement in black and grey marble that offers directions and allows them to explore interiors including the cabinet area drowned in brown marble, the industrial racks, shelves, and countertops, along with a fitting room covered by raffia and palm-tree patterned wallpapers. A black marble stair leads shoppers into the basement where materials can be seen with different functions and expressions. A pink suspended ceiling adds to the space’s bold and creative aesthetic.

The store features all Palm Angels collections and collaborations, with special and exclusive sales for the U.S. market, available to visit now.