Pandora introduces a new collection created in collaboration with Pat McGrath, melding the makeup artist’s bold approach to color with personalized, hand-finished jewelry designed to help wearers “reveal every shade of who they are,” as the brand puts it.

“To me, makeup and jewelry have always been the same art,” said McGrath. “I adorn the body with color, light, crystal, glitter, and pure pigment. Jewelry is that same instinct made eternal. With Pandora, the two arts I have always loved became a single language.”

The Pandora x Pat McGrath collection will feature 17 charms and rings inspired by McGrath’s world of beauty. Defined by saturated shades of red, purple, and gold, the collection ranges from signature glossy lip motifs and crystal-embellished beauty tubes to medallions featuring mantras associated with the “Mother” of makeup.

“Inspired by the textures, finishes, and visual effects found in beauty, we pushed materials to create surfaces rich in depth and emotion,” said Pandora Creative Directors Francesco Terzo and A. Filippo Ficarelli.

In the accompanying campaign, Ava Shipp, Chiharu Okunugi, Ali Dansky, and Alton Mason brought these jewel-toned hues to life. Photographed by Sølve Sundsbø and styled by Emma Wyman, the campaign features videography by Willy Busfield, hair by Ryan Mitchell, and makeup by McGrath herself.

The collection will drop globally on October 8th in select Pandora stores and pandora.net.