Pandora unveils its latest collaboration with global superstar and brand ambassador Tyla through the launch of the Tyla Tyger Charm, a limited-edition design that celebrates artistry and personal connection.

The double-sided piece features the singer’s signature on one side and a tiger motif on the other, a tribute to her fan base known as the Tygers. Available in sterling silver and 14K gold-plated finishes, each charm comes in a special Pandora Styled by Tyla box and will be sold exclusively online in North America in limited quantities.

“The tiger has always been a big part of my story. It is strong, confident, and fierce, but also connected and loyal, just like my Tygers,” said Tyla. “Having that symbol on a Pandora charm with my signature is such a dream come true for me, and I hope my fans feel like they are carrying a little piece of me when they wear it.”

Building on the success of the Pandora Talisman Collection, the Tyla Tyger Charm expands Pandora’s universe of charms through personal designs. For Tyla, the charm is a symbol of strength and individuality. To Pandora, it reaffirms a commitment to meaningful design and individual narratives. Visit Pandora.net/Tyla to explore the collection.

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