Pandora Introduces The Pandora Talisman Collection, Inspired by Ancient Coins

Debuting on pop sensation Tyla, the jewelry brand continues offering new, customizable pieces—but with a nostalgic feel
Known for their customizable jewelry, including bracelets, necklaces and earrings, Pandora has just launched its Pandora Talisman collection.
Starting as a family-run jewelry store in Copenhagen, Pandora’s most distinctive designs involve charms which lure for their ability to create personalized accessories. But as the season’s change, Pandora has introduced a new level of meaning within their jewelry. According to the brand, Pandora Talisman asks “wearers to explore their own identities through symbolic pieces that are deeply meaningful and visually distinct.” On the heels of a beachy summer collection, this new direction offers depth and richness.

Twelve designs form the collection’s foundation, and these include ancient coins with rich symbolism for the modern moment. Celestial imagery is incorporated into different designs, as well as Latin phrases, like per aspera ad astra (“through hardships to the stars”) and amor vincit omnia (“love conquers all”).

The brand’s creative directors, A. Filippo Ficarelli and Francesco Terzo, share that the pieces within this collection “are carriers of memory, reflections of self and gentle reminders that meaning is something we make our own.” The campaign features Pandora Brand Ambassador and South African singer-songwriter, Tyla. Through this collection, the brand continues to commit to using 100% recycled gold and silver for all jewelry.

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