“The city was ours, and we had the right to walk in it as we liked.” Ernest Hemingway’s A Moveable Feast captures the ceaseless energy of Paris in the 1920s, where every corner holds a story, and effortless style is second nature. It is this restless, inexhaustible spirit that inspires H&M’s Atelier Spring/Summer 2025 collection — an evolution of elevated menswear essentials infused with contemporary craftsmanship and urban edge.

Following last season’s debut, which was fronted by Bill Skarsgård and anchored in rich textures like alpaca, lamb shearling, and genuine suede, the latest Atelier offering shifts towards a lighter, more transitional wardrobe. The palette is refined yet dynamic, composed of neutral hues, faded blues and charcoals, and punctuated by a pop of raspberry pink.

“Like our debut season, this collection is refined and meticulously crafted, with a strong focus on the feel and quality of materials,” Ana Hernández, Menswear Designer at H&M, said in a press release. “Some pieces carry a thrifted charm, reflecting the uniqueness of a perfect vintage find.”

Silhouettes highlight the collection’s versatility, emphasizing relaxed tailoring and layering. Long-line, single-breasted topcoats and a belted cotton gabardine raincoat define outerwear, while light Italian wool suits with sharp shoulders and contrast lining introduce a polished yet understated aesthetic. 

A cropped leather moto jacket, treated for a worn-in patina, emulates the one-of-a-kind appeal of a vintage treasure. Five-pocket trousers pair seamlessly with workwear-inspired jackets. Layered pieces like cotton-linen shirts, slim-fit knit tanks, and twisted-seam henleys in soft cotton jersey enhance the collection’s depth. Accessories maintain a balance of bold simplicity, adding final touches to an already compelling wardrobe.

H&M Atelier’s Spring/Summer 2025 collection will be available in select H&M stores worldwide and online starting February 27, 2025, offering a sophisticated yet relaxed invitation to embrace the city’s rhythm in style.