Social media personality Patrick Starrr launched ONE/SIZE, a brand aimed at making space for everyone in the beauty community, last week.

Inspiration for the creation of ONE/SIZE stems from Starrr’s personal experience with being shamed for wearing makeup in public. In a music video promoting the brand’s launch, Starrr reclaimed his proud makeup-wearing narrative.

“I wanted anyone that ever felt underrepresented to feel embraced and welcomed from a place of kindness, empathy, and compassion,” Starrr said.

With its debut, ONE/SIZE introduced “Go Off” — a small line of makeup removers. Along with traditional makeup removing wipes, Starrr offers a super-fine makeup dissolving mist. Both products will be available exclusively on Sephora shelves July 30th.

ONE/SIZE was launched in partnership with Luxury Brand Partners — a large incubator of beauty brands like R+Co and Smith & Cult. Tevya Finger, CEO of Luxury Brand Partners, is excited to be in partnership with Starrr.

“There is a critical need for voices like Patrick to lead the charge in evoking real change within the beauty industry,” Finger said. 

Starrr is best known for his makeup, beauty and lifestyle Youtube channel. Since 2013, Starrr has reeled in millions of views and has over 12 million followers across all of his social media platforms.

ONE/SIZE products are now available for purchase on Sephora’s website. Go Off Juiciest Makeup Remover Wipes start at $15.00 and Go Off Makeup Dissolving Mist is available for $24.00. The products can be purchased together in a bundle for $39.00.