Paul Andrew Takes The Helm As Creative Director At Ferragamo

Paul Andrew Takes The Helm As Creative Director At Ferragamo

The British footwear designer has been appointed to transform womenswear as Creative Director at the famed fashion house

The British footwear designer has been appointed to transform womenswear as Creative Director at the famed fashion house

Text: Cassidy Morrison

Paul Andrew is taking the helm as Ferragamo’s Womenswear Creative Director, replacing Fulvio Rigoni. He was first appointed Design Director of women’s footwear at the storied Italian fashion house. Andrew will oversee all women’s product categories, as well as creative marketing, communications, and images.

“Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year,” Eraldo Poletto, the Ferragamo Group Chief Executive said in the announcement. “I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business with coherence and synergy, strengthening our brand identity.”

Before launching his eponymous women’s shoe line in 2012, Andrew worked at such titanic labels as Donna Karan, Calvin Klein, Narcisco Rodriguez and Alexander McQueen. In 2016, he expanded into men’s footwear, that same year winning the CFDA Fashion Awards Swarovski Award for Accessory Design

“I am grateful for the confidence and trust the Ferragamo group and family have put in me,” said Andrew in an Instagram post. “It has been a privilege to work with the expertise of one of the world’s great fashion and leather goods houses. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman.”

Andrew will be responsible with infusing new vigor into the women’s fashions apart from leather goods. Only time will tell what his new collection looks like. But he is already beloved for modern updates on classic staples featuring quirky details. He has amassed quite a celebrity following including Lupita Nyong’o, Emma Watson and Olivia Wilde to name a few. While he has relatively little experience with apparel, he is in good company when it comes to creative directors who come from an accessories background: Alessandro Michele at Gucci, Maria Grazia Chiuri at Dior and Pierpaolo Piccioli at Valentino.

The fashion house has an illustrious history in Hollywood. The late Salvatore Ferragamo worked with legends including Judy Garland and Marilyn Monroe. Ferragamo himself built his brand on footwear, opening The Hollywood Boot Shop in Los Angeles in 1923. Andrew’s first collection will debut during the Fall 2018 season.

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