Radiating an inherent metropolitan confidence, Penn Badgley steps into his new role as an ambassador for Moncler with ease. The campaign’s poetic yet masculine imagery is paired with the collection’s new takes on classic utility-style jackets, layered alongside charming blends of rich cashmere, warm suede, and light Airsoft nylon. Moncler showcases an elevated, effortless, off-duty style while exuding the brand’s renowned luxurious sophistication. 

Following the first two collection installments based in Paris, starring French actor Arnaud Binard, and Madrid, starring Argentine actor Joaquín Furriel, Badgley accurately represents the third as a New Yorker both on and off screen. 

Amid a sea of navy, black, grey, and beige, each piece is crafted to seamlessly blend with the everyday city dress code, effortlessly fitting into the wardrobe of every metropolitan mogul. For work and play, each look highlights urban practicality and thoughtful, elegant design.

The women’s collection plays with textures and silhouettes of the everyday essentials: a cinched waist for a feminine take on the timeless trench and a diamond-quilted lightweight coat. The fusion of tweed and boucle, with duchesse satin and suede, plays to the unconditionally wearable nature of the collection. 

Moncler’s Spring campaign imagery harmonizes the mysteriousness and classic city boy essence that Badgely commonly exudes on the silver screen—first as Dan Humphery in Gossip Girl and most recently as Joe Goldberg in Netflix’s You. With You season 5 set to premiere on Netflix in March 2025, Badgley embodies the cool, enigmatic allure, synonymous with his character—though no baseball cap is in sight.

“This collection evokes the simplicity and practicality of an urban uniform,” Badgely says, “but with a beauty and elegance that is unique to Moncler. It’s clean, super comfortable, and elevated like you’d expect.”

You can shop Moncler’s Spring 2025 Collection on Moncler.com and in select Moncler stores.