Humanrace, the wellness brand founded by Pharrell Williams, brings its holistic ethos to the 63rd edition of Milan Design Week with three different activations that blend design, skincare, and self-care rituals. Entrenched in simplicity, inclusivity, and sustainability, Humanrace aims to offer more than just skincare but a lifestyle philosophy. “Humanrace is a journey of well-being,” says Williams, “and our Milian Design Week experiences are curated to immerse you in the routines that become part of your everyday life.” 

Courtesy of Humanrace

As part of Capsule Plaza 2025 at Spazio Maiocchi, Humanrace debuts an installation in collaboration with Swiss design house USM Modular Furniture. The space reconceptualizes the bathroom as a wellness sanctuary, where design supports ritual. The notable green tones and open-concept layouts prescribe balance and calm, while the brand’s skincare and bodycare collections are available. 

Courtesy of Humanrace

The journey continues at Four Seasons Hotel Milano with the Reborn pop-up spa. Highlights include the Humanrace Deluxe Glow Facial administered by Dr. Jones on April 11-12, as well as contrast therapy sessions featuring Sunlighten infrared saunas and Brass Monkey ice baths. Guests can shop for products and receive a complimentary Humanrace tote. 

Courtesy of Humanrace

Nearby, Hummanrace partners with artisanal grocery store Terroir Milano to offer wellness on the go. From April 7-10, guests can enjoy refreshments, shop the skincare line, and receive a tote filled with KORU Raw Manuka Honey Lozenges. 

Courtesy of Humanrace

Trying the activations together are interactive QR codes that invite guests to reflect on their personal care rituals, reinforcing Humanrace’s core message: self-care is a conscious, everyday practice that starts from within.