Poetic And Alluring: Kim Jones’ 2022 Winter Men’s Line
Dior’s latest campaign celebrates the inextricable spirit of Paris and admiration for French fashion.
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Delving into the explored heritage of Dior, creative director Kim Jones reinterprets their 2022 Winter Men’s Line through the prism of modernity. Sparked through the remembrance of an intimate conversation with the maison’s founder Mr. Christian Dior, Jones presents a collection transcendent of the boundaries of time. Eclectic and alluring, the product generated by this dialogue is unraveled in this poetic campaign, celebrating the inextricable spirit of Paris and admiration for French fashion.
Shot through the lens of the young pioneering international photographer Rafael Pavarotti, a dream-like zeitgeist unfolds, echoing the show’s set which features the Alexandre III Bridge – symbolic of the intersection between past, present, and future. Silhouettes are drawn, combining the formal with the informal, tailoring with sportswear, and style with functionality. An uncanny homage to the house’s inimitable legacy, a series of photographs defy the flow of time, anchoring into the present moment like never before.
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