Poppy Describes Her First Independent Album

“I’ve always put the art first. I think that’s important.”

  • Photography: Ryan Saradjola
  • Fashion: Nicola Formichetti
  • Author: Devin Barrett
  • Makeup Sachiko (Kiki Inc.) Hair Dritan Vushaj (Forward Artists) Stylist assistants Marta Del Rio, Sophia Deaborne

The Music Index featuring Poppy first appears in V119, our Music Issue featuring Lizzo. V119 is available for sale!

Genre: Pop
Origin: Emerged as an ASMR-meets-music crossover YouTube phenomenon
Proof of clout: 1 Billboard Next Big Sound hit; over 400 million YouTube views Fans are called: Poppy Seeds

“I’ve always put the art first. I think that’s important. I’m also going to be releasing my first independent album this summer. I’m describing it as “post-genre”–what music sounds like after. I think my look is cuter than what the music sounds like, but I really have always been influenced by Tokyo and the fashion there. I feel like that’s been consistent in my world. I was a dancer previously, so I think it was a natural progression to start doing music. I feel like I’m the best version of myself when I’m performing.”

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