Prada and UNESCO Unveil The Final Phase of “Sea Beyond”
In the final phase of the ocean preservation initiative, Prada and UNESCO invite students worldwide to create sustainability campaigns.
Prada and UNESCO have unveiled the final phase of Sea Beyond, the tailor-made, educational program conceived for secondary schools worldwide to raise awareness on sustainability and ocean preservation.
In collaboration with the Intergovernmental Oceanographic Commission of UNESCO, Prada is shaping the future, moulding a new generation of environmentally thoughtful, responsible minds and sustainable consumption adhering to the goals of the United Nations 2030 Agenda.
The first phase of the project, spanning from October 2020 to January 2021, witnessed high school teachers participating in webinars led by UNESCO experts; from Cape Town to Mexico City to New York to Paris to Shanghai, they received training on educational modules and lesson plans surrounding the topic of oceanic preservation and sustainability.
The future is being passed directly into the hands of the Sea Beyond participants—literally. Every school involved in phase one received a recycled cardboard toolkit with educational and creative materials, allowing students to immerse themselves actively in the world of global ocean sustainability.
The second phase of the project launched on January 25, and witnessed “sea ambassador” students spreading awareness in campaigns focused on ocean preservation as a task in an international competition moderated by Brazilian marine activist and artist Patricia Furtado de Mendonça.
The winning campaign will be announced on March 26 by an international jury, comprised of Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility; Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant Director General of UNESCO; and a variety of international personalities and figureheads, with a potent dedication to protecting the ocean.
The winning campaign of the final phase will receive a €5,000 award to their school to be invested in educational materials and tools, as well as have their campaign be featured across Prada and UNESCO social media platforms, channels and websites.
Live-stream the event on March 26, 2021 at 2:00 PM CET from www.pradagroup.com.