Prada Broadens Their Fight Against Coronavirus Pandemic

Prada Broadens Their Fight Against Coronavirus Pandemic

Prada Broadens Their Fight Against Coronavirus Pandemic

Prada joins luxury players in the production of medical gear.

Prada joins luxury players in the production of medical gear.

Text: Rachel Fried

As Italy continues to face a difficult headwind with COVID-19, Prada has pledged the production of 110,000 face masks and 80,000 medical overalls at the request of the Tuscan region where the contagion continues to infect and supplies dwindle. The brand’s Montone factory has remained open to carry out the production of materials which will be distributed via daily deliveries through April 6. Prada thanks “a network of Italian external suppliers” for collectively mobilizing their ambitions. As Italy still stands as the most infected region in Europe, Lombardy at the core of the outbreak, Prada’s Italian roots underscore the efficacy of their actions, having recently endowed intensive care and resurrection units to Milan’s largest hospitals of Vittore Buzzi, Sacco and San Raffaele, the brand now joins LVMH and Kering in their manufacturing efforts. Likewise, the British Fashion Council encourages designers to aid in the creation of face masks and H&M is producing personal protective equipment for healthcare professionals. Banding together in one collective fight, it seems the Fashion world is redefining the exclusivity that has long shadowed their industry.

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