If you find yourself drifting off to sea, across the horizon, you might find the Prada Days of Summer collection. The campaign is set on the sea, the water as its backdrop, stretching out to the distance, horizon-less, as a seamless ombre of tranquility. 

The faces of the campaign, Kendall Jenner, Troye Sivan, and Hunter Schafer, cling to their Prada bags, navigating the still, unending waters, propped in pastel gozzo boats, as if living in a dream.

Photography by Oliver Hadlee Pearch

The collection looks to the sea and the city, casual and formal, for inspiration. Oversized, eveloping bucket bags with giant eyelets that hold roped straps explore the nautical narrative. Meanwhile, calf-printed shoulder bags and cotton button-up pieces lean more comfortably urban. Grandious bucket hats of feathering fabrics and leather mini shorts cozy in-between both references, scaling adventure and the metropolitan. 

Photography by Oliver Hadlee Pearch

With photography by Oliver Hadlee Pearch, the Prada summer looks to be one of freedom as Jenner, Schafer, and Sivan embark upon separate, unanticipated odysseys. The campaign is pure, a voyage into the summer seas, still holding the handbags close because even in the abyss, we wear Prada.