Prada’s Fall/Winter 2026 campaign, Simple Stories, finds beauty in the everyday, presenting quiet, intimate moments as a response to the complexity of modern life.

Conceived by Miuccia Prada and Raf Simons, the imagery shifts the focus toward subtle gestures and personal interactions, revealing how ordinary scenes can carry unexpected emotional depth.

Continuing the house’s longstanding dialogue with cinema, the campaign is directed by Academy Award-winning filmmaker Barry Jenkins, who approaches the collection as an active participant in each narrative. Actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan inhabit a series of still and moving images that blur the boundaries between performance and authenticity.

The campaign comes to life through fragments of imagined lives, inviting viewers to interpret each frame for themselves. Domestic settings, understated portraits, and understated compositions create a reflective atmosphere where clothing becomes an extension of character, reinforcing Prada’s ability to transform the familiar into something subtly compelling.