Prada Is Futuristic For Linea Rossa's Latest Campaign

Prada Is Futuristic For Linea Rossa's Latest Campaign

Prada Is Futuristic For Linea Rossa's Latest Campaign

Sleek, modern and chic defines the iconic fashion house's spring/summer collection

Sleek, modern and chic defines the iconic fashion house's spring/summer collection

Text: Anika Ljung

Prada never misses an opportunity for innovation in fashion, and their Linea Rossa line proves just that. A forward-thinking approach to design melds seamlessly with sleek fabrics and streamlined silhouettes, providing multi-functional sportswear with everyday ease.

Photographed by Johnny Dufort, the Spring/Summer 2022 Prada Linea Rossa campaign features four characters engaging in a game of futuristic table tennis. Movement and action nod to the kinetic energy of design as humanity and technology intermix with past and present.

Progressive in nature, Prada Linea Rossa is presented in hyper-speed, hinting at the presence of technology-enhanced fabrics that have defined the line since its inception. Bio-ceramic polyester piquet controls the temperature while bio-based lightweight nylon repels bacteria. The collection is dominated by stark monochrome and greyscale, with a signature Linea Rossa latex stamp enhancing each garment.

Customization makes its debut in the Linea Rossa line, as the iconic Prada America’s Cup sneaker—first introduced in the 1990s—is relaunched. Clients can fully personalize the shoe via the AC Factory tool on prada.com and at Prada stores.

Credits: Images courtesy of Prada

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