Prada Joins The Growing No-Fur Pack

Prada Joins The Growing No-Fur Pack

Prada to ban fur products from the Spring 2020 collection and onwards. Their current products that have fur will be discontinued after stocks run out.

Prada to ban fur products from the Spring 2020 collection and onwards. Their current products that have fur will be discontinued after stocks run out.

Text: Mayzie Hopkins

Distinguished fashion house Prada will no longer be using animal fur in their collections, the brand says. In a statement released yesterday, Prada's plans to no longer use fur products will commence in the Spring 2020 line. Pieces that include animal hair are available until stocks run out, all of which will be discontinued from being manufactured again.

"The Prada Group is committed to innovation and social responsibility, and our fur-free policy — reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States — is an extension of that engagement," said Miuccia Prada in a statement. "Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products."

More than ever, fashion's unethical working conditions, animal cruelty and the impacts they're having on the environment is becoming common knowledge. As consumers become aware of the negative practices in the fashion industry they demand more transparent items of clothing. And, importantly, sustainable. Burberry and Gucci are other high-end fashion brands that have vowed to eliminate the use of fur. As well as an increasing awareness of environmentally friendly aspects for fashion. Recently, Gucci promised to cut its emissions and waste in the upcoming years and hopes that brands who haven't already pledged similar goals will feel inspired to follow suit.

But the banning of fur doesn't mean Prada will instantaneously become a "cruelty-free" brand. The statement didn't mention leather, feathers, silk and other animal-derived products. Although, this marks the start of a change in luxury fashion.

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