The Prada Linea Rossa Fall/Winter 2023 campaign exudes the brisk, action-packed season, assembled with high-performance clothes fundamentally shaped by winter sports. Dynamic dreamscapes of mountain panoramas create the campaign’s setting, captured by Kris Lüdi in the valley of Engadin, Switzerland. A hypnotic soundtrack is fueled by a poem in its Romansh language adding to the campaign’s theme colliding distinct and diverse realities.

Fashion and sport come together as Prada Linea Rossa pulls from the distinct DNA of Prada, tracing the line back to 1997 during the label’s founding. The collection incorporates the duality of movement and the technical possibilities of advanced textile developments. Garments are crafted with multi-functional materials as the fabrics are waterproof and lightweight, with piqué knits, recyclable Re-Nylon, Extreme-Tex in two weights, woolmark-certified Australian Merino wool that is metal and chlorine-free, renewable, and biodegradable.

Accessories are seeped in sportswear, with one of the most iconic pieces of the Prada Linea Rossa lexicon, the America’s Cup sneaker, originally designed for the Luna Rossa crew in the 1990s and is now reimagined with new material and colorways, offered in both laced and double-strap styles. The collection also presents both snow goggles and a snow helmet, perfectly suited for winter sports. The helmet features MMS technology (Modular Brim System), while the rimless lens of the goggles blends performance, comfort, and peripheral vision.

The collection is painted in the label’s signature black, white, and grayscale color palette, accentuated with hues of green and red, and flashed with the rubber Prada Linea Rossa emblem.