In this season of Prada, the women’s and men’s collections unite. From the creative direction of both Miuccia Prada and Raf Simons, fall/winter captures the motion of the journey, heading towards an unknown, unseen destination. 

The campaign features models—including Kendall Jenner—in everyday action, in motion, walking as a flock. Reflected in the collection, they are unboun, liberated by their unison. 

Photography by Oliver Hadlee Pearch

A lime and yellow floral dress with a softly billowed silhouette. A warm velvety coat, blanketed by a fur stole. A worn-in duffle of chestnut leather with faded finishings. Where could this campaign be taking them? While each look portrays its own person and its own destination, the models share a notion of collective encounter, a shared reality and lived experience. 

With photography by Oliver Hadlee Pearch, the still images capture the collection’s playful freedom through the movement of the body in and out of clothes. Rather than constraining, clothing propels the wearer forward, acting as a catalyst for their journey. Intentional movement, a choreography of intersecting paths, is directed by Frank Lebon in the slow-motion 360 capture of the campaign’s short film. 

Photography by Oliver Hadlee Pearch