Prada Galleria extends the house’s footprint in Milan’s Galleria Vittorio Emanuele II, the historic arcade where Mario Prada opened the brand’s very first shop in 1913. The new space spans eight floors of retail, art, and history, and gives Pradasphere a permanent home within its walls. The lineage runs deep. The Prada Galleria handbag takes its name from that original boutique. It’s a structured Saffiano leather design bearing the brand’s signature triangle, and a practical piece that reflects the functionality at the heart of much of Miuccia Prada’s work. Altogether, the project opens a dialogue between the historical influences and future aspirations of the brand.

In the original Fratelli Prada space stands the Prada Donna store. Inside are women’s collections alongside home and beauty lines. Among these, visitors can find historical and archival items from the brand. Next is Prada Uomo, which is connected to Donna via an underground passage known as the Passaggio Segreto. Marchesi 1824, a famous Milanese pastry shop, sits right above the Uomo store. It serves as a gathering place for the community and further celebrates the Italian heritage of the brand.

Above this is the Pradasphere, a permanent exhibition that traces the history of Prada. Beyond this is the Studio, reserved for shopping appointments and private events. The pinnacle of the installation is Osservatorio Fondazione Prada, a gallery that examines the intersections between culture and technology. It offers a view of the Galleria’s beautiful glass dome from the highest point of the iconic structure.

The entire exhibit is a recognition of the brand’s development since its conception in 1913. It represents years of artistry, design, community, and celebration. The exhibit offers guests a deeper understanding of Prada and its time