With 2024 off to an exciting start, Prada is joining in on the fun. The Italian fashion house just dropped its new women’s and men’s spring/summer 2024 campaign starring models such as Rianne Van Rompaey and Anok Yai to the likes of actors Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan.

With the visuals of the campaign showcasing the brand’s latest ready-to-wear range of offerings for the upcoming season, Prada’s focus seems to be on championing their take on timeless pieces and how fashion brings together a community of people who evoke true individuality. With the current landscape of microtrends and fast fashion, let Prada remind you that the role of fashion in our everyday lives serves a greater purpose that links with our being on this planet.

With an array of portraits captured by renowned photographer Willy Vanderperre, the 40 models of the women’s show are captured with an elegant intimacy. With established faces such as Amanda Murphy, Lexi Boiling, and Mica Argañaraz, and more placed alongside newer industry faces, the femininity of each woman is celebrated.

For the men’s side, a concentration of cinema serves as a new creative exercise for Prada Uomo. Hollywood’s latest generation of leading men very much embodies the Prada man, so it makes no surprise that three internationally praised actors such as Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan have been tapped to front this campaign. Captured in the men’s range of ready-to-wear pieces, each person’s charms are celebrated by Vanderperre, playing protagonists of their own narratives.

Discover more about the campaign on prada.com.