Prada Releases New Short Films to Capture the Christmas Spirit

Prada Releases New Short Films to Capture the Christmas Spirit

Autumn de Wilde brings a festive, whimsical world to life to get fashionistas in the gift-giving spirit.

Autumn de Wilde brings a festive, whimsical world to life to get fashionistas in the gift-giving spirit.

Text: Cassidy Morrison

Prada is introducing a whimsical series of short films entitled The Postman’s Gifts, divided into two parts: “The Postman Dreams 2” and “The Postman’s Gifts”, which features their newest accessories collection. Consider it Prada’s Christmas gift to you.

The films are directed by cinematic auteur Autumn de Wilde, who meticulously crafts worlds of spirit, surrealist wit, and humor. De Wilde draws inspiration from Old Hollywood to recreate charming tropes such as a “bogey," one who walks in front of the shot, and a vengeful scorned woman. All remain in the context of a postman seeking to deliver his package: the Prada Galleria handbag. It is a key plot point in all four episodes. The film's heroes include Elijah Wood, Emma Roberts, Sasha Frolova, Amber Valetta, Natalia Dyer, and of course, the iconic Prada Galleria bag.

In Episode 1, “The Bogey”, the unwitting postman walks in front of the shot to deliver his package to heroine Emma Roberts. The second episode, “The Troublemaker”, our postman engages in a cat-and-mouse chase after Sasha Frolova to deliver her handbag. Episode 3, “The Punch”, shows Amber Valetta in a lover’s quarrel with her philandering husband and is, you guessed it, the third recipient of the Prada Galleria bag. Finally, Episode 4, “The Elevator”, shows our postman delivering his final package to Natalia Dyer in an elevator, an enclave from a festive party.

Each episode neglects to acknowledge time; each is a self-contained fragment, its own entity. Purely indulgent, they create a fantasy world in which one can get lost. Check out stills from the videos below, and watch the short films over at Prada's site.

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