Prada Tropico Comes To Bergdorf Goodman

Prada Tropico Comes To Bergdorf Goodman

Prada Tropico Comes To Bergdorf Goodman

The iconic Italian fashion house unveils an exclusive tropical pop-up that's eclectic and enticing

The iconic Italian fashion house unveils an exclusive tropical pop-up that's eclectic and enticing

Text: Anika Ljung

Walk past the windows of Bergdorf Goodman this month and you may just catch a glance of bright colors, thick stripes and neon Prada signs begging you to enter the doors and see their newest collection for yourself. From March 3 to March 22, Prada Tropico will don the floor of the luxury department store, with delicate silk blouses, a variety of skirts, casual menswear, and a range of accessories including hats and bags that mimic the colors and patterns seen in the limited-time window displays.

With light as the foundation, a contemporary, hypnotic feel is produced in Prada's design, with unconventional color pairings and intricate patterns that produce graphic effects highlighting the windows. Stripes in green, white, black, blue, red, yellow and orange provide the backdrop to a neon Prada triangle, a modern twist on the recognizable logo. Once inside, large white and green striped columns envelop the Prada spaces, urging you to take a peek at the brand's bold and lively collection.

Credits: Images courtesy of Prada

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