For the first time in 60 years, this Chinese New Year marks the year of the Fire Horse in the lunisolar calendar—a symbol of passion, leadership, and independence. Fostering those same qualities, the Prada house welcomes the New Year with installation tributes to the rare zodiac.

Photography by Zhong Lin

Enter a new Prada character: the Prada Triangle Fire Horse. Composed of the modern house’s symbolic shape, the instantly-identifiable Prada Triangle, the new Fire Horse mascot is placed as the campaign’s centerpiece, displayed throughout major Chinese cities. Alongside Prada’s trusty new steed, house ambassadors, Yang Mi and Ma Long showcase new stylings from the Prada Spring/Summer 2026 collections.

The campaign’s lead event commences at Prada Rong Zhai, the historic 1918 residence located in the heart of Shanghai, and extends across three installations in Shanghai and Chengdu. Between January and March 2026, the monolithic Prada Fire Horse will traverse the Shanghai IFC Mall, to Chendgu IFS Mall, and Prada Rong Zhai—where the villa transforms into the Fire Horse Fair, for a multi-sensory celebration featuring games, rides, and refreshments in collaboration with Mi Shang Prada Rong Zhai.

Photography by Zhong Lin