Prada’s Spring Summer 2026 campaign offers a thoughtful reconsideration of fashion imagery and the role of advertising in a digital-first world. Created by Miuccia Prada and Raf Simons, the project turns inward, questioning not only how fashion is presented but how it is consumed, observed, and interpreted.

At the center of the campaign is American artist Anne Collier, whose work has long examined photography as both cultural artifact and object of desire. For Prada, Collier creates a specially commissioned portfolio that reframes the fashion campaign as something tactile and physical. Her still-life compositions depict hands holding printed photographs from the collection—images originally shot by Oliver Hadlee Pearch. The result is a layered act of looking, in which the viewer observes an image already being admired, subtly exposing the mechanics of advertising itself.

Within these photographs, Prada designs are worn by a carefully selected cast, including Carey Mulligan, Hunter Schafer, Nicholas Hoult, Damson Idris, Levon Hawke, musician John Glacier, and model Liu Wen. Their presence adds emotional and cultural depth, reinforcing the idea of observation and performance.

The campaign functions as both homage and critique, celebrating fashion imagery while gently stepping outside its conventions. It reflects Prada’s longstanding dialogue with contemporary art and its ongoing engagement with global culture through a distinctly intellectual lens.