Premiere: Prinze George Turn Up Synth Pop Sadness on "Dividends"

Premiere: Prinze George Turn Up Synth Pop Sadness on "Dividends"

Premiering their new single exclusively on V, the synth pop darlings make a glimmering, ethereal return to music.

Premiering their new single exclusively on V, the synth pop darlings make a glimmering, ethereal return to music.

Text: E.R. Pulgar

For a band whose debut is entitled Illiterate Synth Pop, Prinze George's first new track since that 2016 indie gem is well-read in the genre's melancholy aesthetic. "Dividends", premiering exclusively on V, sees the Brooklyn-based indie trio turn up the sultry longing that comprised their debut to an all-consuming extreme, crafting an entrancing, nostalgic soundscape. Lead singer Naomi Almquist continues to prove herself an adept vocalist, her bell-like high register and whispered growls grounding Kenny Grimm's dreamy production while being bolstered by Isabelle De Leon's downbeat percussion.

In "Dividends", Prinze George crafts a layered universe of heartbroken pop, with Almquist's voice serving as the much-needed gravitational pull in a track so consumed with emotion it can make one feel like they're floating away. Dripping with spacey beats, the lyrics shine just as bright as a young desire at its most intense, framed by a night of drunken truths told in whispers, of the inability we often have to share moments of tenderness out of fear.

Almquist sings "Won't you be my friend forever and always," her voice diluted through the filter of a thumping synthesizer and spurts of sound. The definition of a dividend is a payment divided among a group; here, we see love and melancholy doled out in equal doses. Spin this in the middle of a heartbreak, and you'll be forced to come face to face with an important truth we often forget in this modern world: love at it's purest is the deepest kind of friendship, with dark and light evenly split at its core.

Listen to "Dividends" below, and watch a behind-the-scenes video of the studio session here.

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