V Premiere: Vox Gives Voice to Body Shame

V Premiere: Vox Gives Voice to Body Shame

Having covered the likes of Lamar and Ocean, Vōx goes inward on new single.

Having covered the likes of Lamar and Ocean, Vōx goes inward on new single.

Text: SAMUEL ANDERSON

There’s probably a Latin maxim about self-aggrandizing artistic pseudonyms (Elvis Costello, where do you get off?). But L.A.-based singer-songwriter Vōx’s choice in name, meaning “the voice” in Latin, shouldn’t be mistaken for merely a nominal flex. As in her music, which channels bits of James Blake, Anohni, and FKA Twigs, there are more layers to the story; though now her defining instrument, Vōx’s voice was once her Achilles Heel. “I wasn’t very good at singing when I first tried it,” she says. “For me, my voice is everything [because] being able to express myself is something that I really wasn’t able to do for most of my life, [whether vocally] or even talking about emotions with friends.”

Raised in the power-plant town of Fergus Falls, Minnesota, Vōx’s upbringing was a far cry from the visual and sonic qualities that define her artistic practice, which today is laden with both pathos and avant-garde flair. “I grew up in the kind of culture where you didn’t talk about your feelings; the only place I felt I could express myself was in poetry, and then the poetry became songs.” she says. “It wasn’t until maybe five years ago that I figured out how to express myself to other humans, like when not singing [laughs].”        

While her neo-romantic covers of revered musicians like Frank Ocean and Kendrick Lamar showed gumption, her new single, “I’ve Never Been So Happy To Be Bleeding,” displays a new kind of confidence. Invoking the oldest body-shaming implement there is, a woman’s period, Vōx reclaims it as a symbol of self-love and empowerment. “The song is about finding self-worth and strength in being a woman, and not a man,” she says. “Periods are still kind of stigmatized to not talked about, so [I wanted] to spin the idea. To find strength in the vulnerability of sharing a wound.” 

Hear “I’ve Never Been So Happy To Be Bleeding,” out today, below.

Cover art for "I’ve Never Been So Happy To Be Bleeding” (photo by Logan White)

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