Prep for Rihanna’s Halftime Show With Savage X Fenty Game Day Collection
Text: Henry Chandonnet
The buzz of anticipation has been growing and growing. Ever since she posted that hand holding a football on her Instagram, Rihanna has produced an incredible fervor for her upcoming halftime performance. After not releasing music for nine years, she is coming back for her crown. To supplement our excitement, Rihanna’s Savage X Fenty has dropped a brand new collection, filled with offerings to get you ready for game day. Plus, a photo campaign from the goddess Rihanna herself.
Offered in the new collection are a variety of garments, all themed to the impending Super Bowl performance. With 17 different pieces, the collection features everything from classic hoodies to boxers and beanies. The cropped jersey is a standout, bringing that athletic spirit with a touch of luxury. A sweat set gives that luxe athleisure vibe, offered in shades ‘cookie brown’ and ‘black caviar.’ And, of course, the shirt that took Twitter by storm: “Rihanna concert interrupted by a football game, weird but whatever.”
The campaign itself features Rihanna sporting many of the collection’s offerings, including the sweatpants, cropped jersey, and beanie. Posed strikingly in front of strobes and spotlights, it seems that Rihanna is ready to perform. Even before her halftime performance, she has formed an electric stage for herself.
As Rihanna slowly dips her toe back into the industry, many are left wondering what will happen to Savage X Fenty. Will we still see Rihanna’s jaw-dropping runway shows and makeup campaigns? If the game day collection says anything, it’s that Rihanna will never give up on her Fenty branding. Singing and designing can go hand-in-hand. Everything, it seems, is a Fenty branding opportunity. We should be so lucky to see what Rihanna comes up with next.