Prince Charles Teams up with Yoox Net-A-Porter to Launch a Fashion Line
Building a more sustainable future.

Prince Charles has just made his Instagram debut, but this royal isn’t going to stop there — Prince of Wales is now taking it a step further by launching his very own capsule collection. Dubbed Modern Artisan Project, a 17-piece collection will be designed by six fashion students and recent graduates from Politecnico di Milano and sponsored by The Prince’s Foundation, the charity that coordinates Charles’s donations.
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This collection is a product of a partnership with Yoox Net-a-Porter, an online fashion retail conglomerate. Using their customer data and drawing inspiration from the works of Leonardo da Vinci, the clothing will be manufactured by six students in the traditional arts and skills program at Dumfries House, the historic estate and educational center that The Prince’s Foundation acquired in 2007.
“This project, part of a longterm partnership between Yoox Net-a-Porter and The Prince’s Foundation, will help equip a new generation of skilled men and women to fuse traditional craft with digitally-infused creativity – and, importantly, to do so sustainably, following the example of HRH The Prince of Wales who has dedicated the last 40 years to building a more sustainable future,” said Federico Marchetti, chairman and CEO of Yoox Net-a-Porter.
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All sales profits will go to The Prince’s Foundation, which helps to support people through the community. The collection is set to hit the Net-a-porter, Mr. Porter, The Outnet and Yoox stores around mid-2020.
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