On Saturday, Feb. 10th, invitees gathered at the Chelsea Factory for the unveiling of Proenza Schouler’s highly anticipated Fall Winter 2024 collection. Renowned for its cutting-edge designs and innovative approach to fashion, Proenza Schouler once again captured the imagination of audiences with a show that transcended mere clothing.



Under the creative direction of designers Jack McCollough and Lazaro Hernandez, the collection explored the complexities of contemporary aesthetics. Drawing inspiration from modern life, the designers fused themes of self-preservation, protection, clarity, and engagement.

The collection’s silhouettes exuded an effortless elegance, characterized by their elongated and minimalistic design. The use of soft layers, sheer fabrics, and accentuated shoulders enveloped the wearer, adding depth and intrigue to each ensemble. From hand-sheared shearling and double-face cashmere to an abundance of various washed denim and broken prints, the runway debut was packed with materials of all shapes and sizes.

Accessories served as the perfect complement to the collection’s themes, with bags ranging from intricately detailed to elegantly spare. Crafted from smooth leather or adorned with intricate knots, each accessory was designed to be the perfect compliment to each look, with structured mini-bags and totes like the City, Flip, Silo, and Bond Bags, adorned with eel and faux ostrich textures.



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