Proenza Schouler SS23: Sunshine, Water, and Body in Motion

Proenza Schouler SS23: Sunshine, Water, and Body in Motion

Proenza Schouler SS23: Sunshine, Water, and Body in Motion

This season, Proenza Schouler offers a collection embodying the spectacular sense of freedom inherent to a summer well-lived, portrayed through sensual, tactile textures and surprise silhouettes

This season, Proenza Schouler offers a collection embodying the spectacular sense of freedom inherent to a summer well-lived, portrayed through sensual, tactile textures and surprise silhouettes

Text: Daisy Kim

Jack McCollough and Lazaro Hernandez are the dynamic duo behind New York-based womenswear and accessories brand Proenza Schouler. Although their designs are a balance of two extremes, their process is uniquely abstract. Characterized as a blend of traditionalism and futurism, Proenza Schouler collections have that polished sophistication that you just can’t get enough of. Constantly pushing the boundaries of the traditional silhouette, the Proenza Schouler SS23 collection was no exception to the Parsons alumni. 

Photo Monica Feudi (Courtesy of Proenza Schouler)

Guests consisting of fashion lovers and industry insiders patiently waiting, models doing last-minute hair and makeup backstage, Fashion Week has officially begun! With sound provided by ADI, Arca opens the show in a black, asymmetrical tank layered with white fringe and a balloon-like midi skirt. Kendall Jenner follows immediately in quite the opposite shape and color—a body-hugging white lacquered knit dress with fringe detailing and arc platform slides. All the models sport a no-makeup makeup look, a wet and dewy face, almost as if they had just immersed from the waterfall behind them.

Photo Monica Feudi (Courtesy of Proenza Schouler)

McCollough and Hernandez revealed in an interview several years back that their only creative difference is that they don’t see colors the same way, which could be the reason why nearly all of Proenza Schouler SS23 consists of monochromatic looks—shades ranging from military green to electric chartreuse, baby blue to cobalt blue. 

Photo Monica Feudi (Courtesy of Proenza Schouler)

The Proenza Schouler Spring Summer 2023 Collection is an unabashed cacophony of spirit, joy, and sensual and tactile qualities that bring pleasure to life. Shalom Harlow, Bella Hadid, Achenren Madit, and América González also appear on the runway with slicked back hair, walking in front of a video projection of waterfalls. Water, as a symbol of life, floods the narrative and intersects with the designers’ deep-rooted personal histories. 

Photo Monica Feudi (Courtesy of Proenza Schouler)

The latter half of the collection sees a silhouette with a more narrow shoulder frame leading to long, loose bottoms—whether it be flamenco ruffle sleeves or the polka dot flare pants that look straight out of Harry Styles’ concert wardrobe. Ruffles cascade around the body and wrists, adding volume in unexpected places, while vibrant colors punch through the collection in bright acidic tones. 

Photo Monica Feudi (Courtesy of Proenza Schouler)

Much like last season, the contours of the body are essential. This season, they are less retrained, allowing the garment to adorn the natural body. The sensual and fiery qualities of Hernandez’s Latin roots, coupled with the pragmatism and grit of McCollough’s American experience, blend to create a narrative at once effervescent and urban. 

Photo Monica Feudi (Courtesy of Proenza Schouler)

View the entire SS23 collection here.

Credits: All images courtesy of Proenza Schouler

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