Proenza Schouler Stands Up For Women With Planned Parenthood

Proenza Schouler Stands Up For Women With Planned Parenthood

"Being feminine is simply being a woman. There's no wrong way or right way to do it."

"Being feminine is simply being a woman. There's no wrong way or right way to do it."

Text: Christina Cacouris

What does it mean to be a woman? That's the question Proenza Schouler poses at a cast of both female-identifiers and gender non-conformers in the duo's new film for Planned Parenthood. Shot by Harley Weir, the cast includes the likes of Grimes, Hari Nef, Amber Valetta, and Hanne Gaby Odiele (who has been vocal about her intersex status and about ending surgeries on intersex children).

Part ode to New York, Weir's film includes shots of the city alongside closeups of the cast, who each — while sporting the latest from Proenza Schouler — offer their own interpretations of femininity and womanhood in today's day. It's a politically charged fashion film, asking for support of Planned Parenthood, which is currently under attack — a reference to the current administration's commitment to defund the organization.

There's also a brief shot of a "Don't Fuck With Us, Don't Fuck Without Us" pin, made for the organization by artist Marilyn Minter, who has been outspoken about protecting Planned Parenthood. Amidst all of the interpretations from each of the cast, a simple, clear message stands out: "Being feminine is simply being a woman. There's no wrong way or right way to do it."

Watch the film below and see more at Proenza Schouler's website.

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