Proenza Schouler Strips Down for the Spring 2018 Campaign

Proenza Schouler Strips Down for the Spring 2018 Campaign

See Mariacarla Boscono sizzle in the scantily clad campaign.

See Mariacarla Boscono sizzle in the scantily clad campaign.

Text: Megan Kasselberg

Shot by Tyrone Lebon, the Proenza Schouler SS18 campaign marks a new chapter for designers Jack McCollough and Lazaro Hernandez. The collection was shown in Paris during Haute Couture, unlike past seasons, and combines pre-collection and runway to make the looks more accessible to consumers.

The images feature model Mariacarla Boscono, who walked Chanel and Versace this year, in various states of undress against contrasting white, black and red backgrounds in a studio. The minimalist and sophisticated designs are sure to interest Proenza Schouler's core fan base, and will differentiate the line from the brand's eclectic new 'White Label.' Both campaigns are youthful and sensual, celebrating the women who wear Proenza Schouler. Check out the SS18 images below.

Credits: Images courtesy of Proenza Schouler.

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