Proenza Schouler Unveils Earthy SS18 Campaign

Proenza Schouler Unveils Earthy SS18 Campaign

Former Prada muse Sasha Pivovarova stars in the elegant new spread.

Former Prada muse Sasha Pivovarova stars in the elegant new spread.

Text: Rayne H. Ellis

Barely a month after releasing a sexy campaign spread for Spring 2018, New York-based duo Jack McCollough and Lazaro Hernandez reunited with photographer Tyrone LeBon to show off more from Proenza Schouler's SS18 collection. Trading sensuality for elegance, the spread features items from the designer label that were featured in Paris during their Haute Couture show last season.

With a picturesque Long Island sky as the backdrop, model Sasha Pivovarova is draped in breezy pastel gowns and switches between sleek polished looks and wind-swept styles. In contrast with the blacks and whites of the previous spread, the airy colors in this collection call to mind a brisk refreshing spring that's just right around the corner. Click through the slideshow to see the campaign below.

Credits: Stylist: Camilla Nickerson Art Direction: Peter Miles Hair: Holli Smith Makeup: Susie Sobol

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