Ocean conservation initiative Project Zero debuted an enlightening campaign video titled “Turn the Tide on the Climate Crisis” today to aid in their mission to awaken the fight for the Earth’s water and its vital role in maintaining our planet’s ecological equilibrium. Co-founder Tyrone Wood enlisted some of the movement’s most passionate ambassadors in an intersection of the film, fashion, and music worlds for the video. Showing support for Project Zero, Cara Delevingne, Poppy Delevingne, Will Poulter, Chris Smalling, Rita Ora, Kate Moss, Pixie Geldof, Ronnie Wood, Tyrone Wood, and Bernard Fowler speak on behalf of the initiative’s environmental efforts.

The star-studded campaign’s launch follows the unveiling of Project Zero’s Christmas presentation hanging above the bustle of London’s Carnaby Street. Crafted entirely from recycled and reusable materials, illuminated embodiments of the ocean’s spectacular beauty culminate in a sky-high seascape. Visitors can “Tap to Donate” £3 to Project Zero at various locations throughout the famous street, while they take in the under-the-sea fantasy. 

Below, watch Project Zero’s latest campaign and start making conscious decisions towards a more sustainable lifestyle.