Global sportswear leader PUMA has teamed up with Los Angeles-based lifestyle brand Madhappy for their first-ever collaboration, a 19-piece collection that redefines classic sport style through a lens of optimism, connection, and community. 

Courtesy of PUMA x Madhappy

At the heart of the drop is the reimaged Speedcast Plus, a PUMA icon revamped in buttery suede and premium leather. The result? A polished, everyday staple that nods to motorsports while feeling fresh. Complementary apparel and accessories follow suit with an exciting vibe, think clean silhouettes, tonal palettes, and Madhappy’s signature stitch detailing. Standout pieces included a dual-branded nylon tracksuit, a knitted crewneck, a V-neck jersey, and relaxed sweats that exude versatility. 

Courtesy of PUMA x Madhappy

The campaign, brilliantly directed by Mitch Ryan and starring Lila Moss, captures the collaboration’s playful, contemporary spirit, merging sport legacy with youthful energy. Each image acts as a reminder that movement and mindfulness can coexist, and that confidence doesn’t always have to shout.

Courtesy of PUMA x Madhappy

Retailing between $50 and $175, the collection launched last week exclusively on Madhappy.com and at Madhappy retail locations, followed by a wider release on PUMA’s app, website, and flagship stores in New York and Las Vegas on October 30th at 9 PM PST. 

Courtesy of PUMA x Madhappy

With this partnership, PUMA and Madhappy deliver fashion and create a dialogue between movement, mindfulness, and modern culture, reminding wearers that true strength often lies in vulnerability.