Pyer Moss, a fashion brand founded by designer Kerby Jean-Raymond, launched a campaign to encourage Americans to register to vote earlier this week.

The campaign, Exist to Resist, arrives alongside a tee-shirt inspired by Sean ‘P. Diddy’ Combs’ original Vote or Die shirt that sold in 2004. Pyer Moss’ revamped tee now reads Vote or Die…For Real.

“We are at a pivotal moment and the world is watching,” Pyer Moss said. “Those on the front line who are challenging the ills that potentially plague our future represent the best of us. Our roles as creatives are evolving to identify these voices, amplify their efforts and aid them where we can. Our collective existence is resistance.”

Pyer Moss’ voter registration campaign is more than just a tee-shirt and will partner with organizations such as Rock the Vote to encourage conversations around issues facing minority communities. 

The campaign was launched during Pyer Moss’ runway show earlier this month. Products part of the campaign are available on Pyer Moss’ website.