Raf's New Calvin

Raf's New Calvin

See who is fronting the Calvin Klein 205W39NYC Fall 2017 campaign in the just-released images.

See who is fronting the Calvin Klein 205W39NYC Fall 2017 campaign in the just-released images.

Text: Megan Kasselberg

Calvin Klein has always relied on a host of muses to define its iconic ad campaigns, starting with the likes of a 15 year old Brooke Shields (with the infamous line "Nothing comes between me and my Calvins") and an 18 year old Kate Moss fronting the controversial underwear campaigns over the years. As the new chief creative officer, Raf Simons is introducing a contemporary group of stars to Calvin lovers — a new generation of faces to watch as he continues to redefine the house.

With the backdrop of the Mojave Desert and the Calvin Klein Andy Warhol billboards peppered alongside the background, the models are diverse, and many made their runway debut in February during Simons's Calvin Klein Fall 2017 Ready-To-Wear show. The talent, hand-picked by Simons and casting director Ashley Brokaw, includes industry favorite Julia Nobis, Lulu, Blesnya Minher, Sara Grace Wallerstedt, Ernesto Cervantes, America's Next Top Model breakout star Leela Goldkuhl, and more.

The campaign, entitled "205W39NYC Fall 2017 campaign" (named after the New York address of the company's headquarters) is photographed by Willy Vanderperre, who befriended Simons while the two attended Antwerp’s Royal Academy of Fine Arts together. The clothes are distinctly American and play on the country's political strife and incongruous narratives, contrasting cowboy boots with Wall Street uniforms. The campaign is similarly minimalistic, featuring an American flag skirt, muted plaid, and a band of young faces gazing at their predecessors, namely Warhol, and the histories of both Calvin Klein and western fashion.

Click through the slideshow below to see the new campaign images.

Credits: Photography Willy Vanderperre for Calvin Klein.

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