Ralph Lauren Celebrates Pride Month With A Colorful Polo Pride Capsule

Ralph Lauren Celebrates Pride Month With A Colorful Polo Pride Capsule

Ralph Lauren Celebrates Pride Month With A Colorful Polo Pride Capsule

The launch comes with a campaign created by a diverse group of LGBTQIA+ talent.

The launch comes with a campaign created by a diverse group of LGBTQIA+ talent.

Text: Valerie Stepanova

2020 is truly a year like no other. Millions of people around the world are coming out on the streets to fight for equality and social justice for all — no matter your race, sexual orientation or gender identity. To celebrate the Pride month and take a stance for a community where differences are celebrated, Ralph Lauren is launching a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children. The company has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in the benefit of LGBTQIA+ organizations around the world. 

The campaign showcases stories of inclusion, freedom, equality and self-love through a series of self-portraits and videos, all created by a diverse group of LGBTQIA+ talent. Featured artists include Cass Bird with her family, Jeremy Pope, Dan Levy and others, each proudly sharing their messages to the world about identity, racism, liberty, individuality and what they stand for. 

“Pride is another way for us to prove that love transcends all borders,” said David Lauren, Ralph Lauren’s Chief Innovation Officer. “By standing together with the LGBTQIA+ community, the Black Community and their allies, we can send a message of solidarity to the world.” 

The Polo Pride capsule is gender-neutral and available in adult and youth sizes, all flaunting the iconic Polo Pony reimagined in the colorful rainbow palette. The collection consists of a Polo shirt, graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog Polo. 100% of the purchase price from the sale of each Polo shirt and dog Polo shirt, and 25% of the purchase price from the sale of each graphic tee, sweatshirt, flag sweater, fanny pack, baseball cap, and socks will be donated to Stonewall Community Foundation. The initiative extends to fragrances — Ralph Lauren is introducing limited-edition pride packaging on select scents, along with a supplemental donation to the Stonewall Community Foundation.

The Pride capsule is now available for purchase globally. You can shop the exclusive range online on RalphLauren.com.    

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