On Saturday, September 13, Ralph Lauren Fragrances hosted an exclusive evening to celebrate Usher as its newest global brand ambassador and the face of Ralph’s Club New York Eau de Parfum.

The fragrance builds on the legacy of the 2021 Ralph’s Club launch, reimagined as an olfactory reflection of New York nightlife. Designed to capture both the vibrancy of the streets and the sophistication of an exclusive club, the composition opens with a burst of blackcurrant and citrus, softens into aromatic lavender and geranium, and settles into a rich base of vanilla, fir balsam, and oak moss.

Photography by Marc Patrick & Sansho Scott for BFA

The evening reflected the sophistication synonymous with Ralph Lauren, presenting luxury through the careful harmony of detail, atmosphere, and ritual. The fragrance itself was revealed like an object of desire, its chrome bottle introduced with a sense of ceremony before taking its place at the center of the room. Around it, smoke and light shaped the space while cocktails extended the experience beyond scent alone.

Notable attendees included Jennifer Goicoechea, Jodie Turner-Smith, Mark Ronson, Grace Gummer, Ryan Destiny, Pom Klementieff, Taylor Hill, Alton Mason, Mary Beth Barone, Lukas Gage, Evan Ross, Valentina Ferrer, Nigel Sylvester, Deacon Phillipe, Anok Yai, Ollie Muhl, Antwaun Sargent, Karrueche Tran, Meredith Duxbury, SAINt JHN, Marc Forne, James Turlington, Delaney Rowe, Ashlee Simpson, Jesse Metcalfe, Baptiste Giabiconi, Noah Mills, Chris Appleton, TIWE, Lulu Tenney, and Mara Brock Akil, among others.

Photography by Sansho Scott for BFA