It has been over 30 years since Ralph Lauren entered the arena of cancer awareness, and their most recent initiative for the Pink Pony campaign highlights the brand’s commitment to supporting programs for the research, treatment, education, and early diagnosis of cancer. The 2024 campaign highlights a holistic approach to wellness and preventative care, one that blends daily habits with healthy living and an active lifestyle accessible to all.

This year’s covetable collection includes men’s, women’s and children’s clothing, as well as a limited edition collaboration with fitness equipment brand, Bala. The fitness capsule includes the well-known Bala-Bangles, a play mat, jump ropes and a set of boxing gloves. 

The classic Twill Ball Cap, as seen on model and rock climber Ash Foo and skateboarder Cade Thompson, has been transformed into a Pink Pony staple, and 100% of the purchase price of the cap will go to the Pink Pony Fund of The Ralph Lauren Corporate Foundation.

The Pink Pony bomber jacket poses the perfect coverup for any warm up or outdoor workout, and the black bicycle shorts with the emblematic pink Ralph Lauren logo are a stylish option for spin class. Grab your Ralph Lauren X Bala Bangles and slip on a pair of the collection’s new sneakers to complete the look.

In addition to the Twill Ball Cap, 100% of the purchase price of the Washable Cashmere Sweater goes towards the Pink Pony Fund, with the remaining items donating 25%, and when purchased internationally, proceeds go to a network of global beneficiaries.

The 2024 campaign shines light on the stories of cancer survivors who promote well-rounded, active lifestyles. Some of the participants include lacrosse player Chad Palumbo and yoga teacher Mary Lou Burkhardt. U.S. boxer Daniel Jacobs and Ronnie Laughlin, author and basketball player, also showcased the brand’s pink and black wardrobe.

If you happen to stop by one of Ralph Lauren’s Restaurants or coffee shops, make sure to order the pink grapefruit tart with acacia honey cream filling and champagne sorbet or the Beet Latte (two eclectic additions to the menu), with 100% of the purchase price going to the Pink Pony Fund or an international network of cancer charities.