Timeless glamour, contemporary sophistication, and impeccable, high-quality tailoring—unmistakably Ralph Lauren. Ralph Lauren’s Purple Label Spring/Summer 2024 collection is no exception.
The presentation of the SS24 collection, “Ralph’s Dolce Vita”, captivates with its evocative portrayal of sun-soaked romance, evoking a sense of a tranquil escape along the picturesque Amalfi Coast. From timeless, pin-striped three-piece suits to drawstring botanical swim trunks, the collection encompasses a diverse range of sartorial choices for any tropical holiday.
In the first half of the collection, Ralph Lauren pays homage to his signature color palette—navy and whites—and continues the line of elegance within the brand with sweaters, blazers, and trousers. Yet, nestled within this familiar realm, surprising elements shine, such as an indigo suede trucker jacket.
One standout look from “Ralph’s Dolce Vita” collection showcases the perfect fusion of sophistication and effortless style—a navy and linen striped sportshirt, tucked into double pleated navy trousers, is crowned with a cozy navy cable crewneck.
Celebrating heritage fabrics, linen, and silk blends, the collection combines them with a rich palette and lavish textures. As the collection progresses, modern evening wear emerges, embracing sleek silhouettes paired with vibrant colors and patterns—yellow, oranges, greens, pinks, and florals.
Taking a vacation from the understated, structured elegance, the collection turns to the spirit of vibrantly printed swimwear, loose linen shirts, and relaxed drawstring pants coming to the forefront. Bright colors and floral patterns enliven the designs, paying homage to the Purple Label’s distinctive fusion of high artisanship and iconic American design.