Appointed earlier this year as the brand’s first-ever creative director, A$AP Rocky has officially unveiled The Next Generation Collection, a trio of futuristic eyewear styles that debuted on the AWGE runway during Men’s Paris Fashion Week. Designed under his vision for Ray-Ban Studios, this inaugural drop challenges the boundaries of eyewear through a boldly avant-garde lens.

The collection introduces three radically reengineered frames—Ultra Wrap 001, 002, and 003. Ultra Wrap 001 leads the lineup with an inflated wraparound silhouette, creating a striking visual statement that demands attention. Ultra Wrap 002 takes innovation even further, featuring a wide, mask-like structure and bold temples, directly inspired by Rocky’s hip-hop heritage and translated through a forward-looking design language. Ultra Wrap 003 completes the trio, characterized by dramatic lenses framed with contoured temples.

Courtesy of Ray-Ban

Centered around a base of bold black and high-impact accents like translucent gold and mirrored lenses, each style is packaged like a collectible—encased in a plexiglass cube and embossed with the A$AP Rocky x Ray-Ban seal.

The drop deepens Rocky’s creative vision for Ray-Ban Studios, where Harlem-born perspective, future-forward design, and cultural edge converge in wearable art, turning frames into symbols of identity rather than mere accessories.