RAYE is one of the most influential voices in contemporary British music, known for blending pop, R&B, soul, and jazz with emotionally candid songwriting. After years of writing for major artists and navigating the constraints of the traditional music industry, she made a decisive shift toward independence with her debut album My 21st Century Blues. The project marked a turning point, earning widespread critical acclaim for its raw lyricism and genre-fluid sound.

Her impact reached a historic peak in 2024, when she became the most awarded artist in a single night at the BRIT Awards, solidifying her position as both a cultural and creative force. Since then, RAYE has continued to expand her artistic universe through live performance, collaborations, and a growing focus on visual storytelling.

Photography by Alicja Kozak 

That evolution now extends to the stage through an exclusive partnership with Swarovski. For her 2026 global tour, This Tour May Contain New Music—in support of her newly announced second album, This Music May Contain Hope—RAYE will wear Swarovski jewelry exclusively on stage. Including iconic collections such as “Constella” and “Millenia,” alongside bespoke crystallized looks revealed throughout the tour. The 51-date tour will span the UK, Europe, and North America.

Under the creative direction of Giovanna Engelbert, Swarovski is collaborating closely with RAYE and her design partners to create custom stage pieces, including crystallized designs by Emilia Wickstead and Robert Wun. The partnership is a shared commitment to craftsmanship and self-expression, positioning RAYE’s live performances as both musical and visual statements.