Redemption Summer Rock Festival 2020

Redemption Summer Rock Festival 2020

Redemption Summer Rock Festival 2020

Luxury Italian fashion brand presents a summer IGTV music series.

Luxury Italian fashion brand presents a summer IGTV music series.

Text: Laura Sanchez

Luxury Italian fashion brand Redemption announces the launch of ‘Redemption Summer Rock Festival 2020’ an IGTV music series, drawing on the Rock’n’Roll foundations that the brand was built on. The brand is merging fashion and music to provide entertainment for you starting on Tuesday, August 4th and will continue every Tuesday and Thursday for the month of August. Throughout the music series the brand will donate 100% of their online sales to support Best Buddies and Meals on Wheels in order to help them with their Covid-19 relief efforts. 

The digital festival will be going live on Redemption's official Instagram channel and will be handing over their platform to a host of emerging talent from around the globe. The summer music series will present sets by Jessica Andrea, Mixed Up Everything, Mint Green, Natasha Hunt Lee, Troi Irons, Sophie Lloyd, Tonina, Monica Valli, and with more to be announced.

"In these unprecedented times, when most forms of live performances have been cancelled, we felt it is very important to keep and cherish the sense of community that music inspires. It is for this very reason that we decided to reach out to some very talented artists and create our first virtual summer music festival," stated Bebe Moratti. 

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